Customer Relationship Marketing

Like most companies you probably have an extensive list of customers, prospects and enquiries. This is a hugely valuable resource, but one that is often under-utilised. Boomerang Telemarketing can call your customer list - or a portion of it - to generate additional sales leads for your company. Working under your company name, we can establish the customer’s current situation providing valuable insight into your market.

Some of our clients get us to contact lapsed customers - those that have not purchased from them for a year or more - and get us to establish why they have not recently been in touch. This can help you to re-establish contact with the company, especially if the contact has changed, and can also help identify competitors and changes in the market.

Every call will have notes recorded, giving you valuable information even when there is no immediate sale. At the end of the project these can be returned to you, along with updates to contact names, addresses and other details so that your internal customer lists can be maintained up to date.